How to build a friendship where you value your customers?

Whether you're a bricks and mortar shop, a service-based company, or an online entrepreneur, the business' lifeblood is the partnership you're creating with the customers.

Relationships are a two-way street — to create a solid relationship with your clients, you need to show empathy, consider their desires and bring in place processes that can keep consumers feeling valued.

Below are five forms of showing the clients "I love you."

1. Tell the customers exactly how awesome they are.

Brainstorm directions you and your colleagues will be able to understand your clients by your words, acts and service.

You want to hold consumers and investors returning and inform their buddies and peers how much they value you.

2. Tell your clients thick or thin that you're here for them.

Relationships go through cycles of positive and evil. When you prepare for them then the difficult days are better. Returns, product or price issues, service issues – everything that eventually crops up requires a strategy in your company. (If you don't realize what those are, I promise your lack of information damages the bottom line.) Provide simple and clear strategies about concerns, bearing in mind a good long-term outcome.

3. Stay linked to the clients.

Place-1Say hey, be honest, tell them what you think and what you can do for them. The system you use to do so should blend in with your base of customers.

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Few options are: a face-to-face chat, a casual letter, a nice email with an affectionate subject line, social networking with an picture and greeting they realize is intended for them alone.

4. Wait for the feedback of the clients-then listen to it.

Company is booming. You're going to want to check up with your clients to see what they think of doing business with you, and what they want – and don't like it. Doing this can help you identify patterns in what attracts your client, and delight them with something they didn't even realize they needed!

5. Let the consumers realize that you're on a long haul here.

Customers want to purchase from somebody they trust — somebody who needs to meet them time and again authentically. Treat the clients as though you plan to establish a long-term friendship with them and that's just what's going to happen. And they are also going to put in their mates. That's passion, anyway!

What is the longest commercial partnership, and why? What part of your company experience with them would hold you coming back for more?