Facebook has continued to dominate among social media platforms with 61% of users saying that it's their most preferred platform. According to a study by Social Media Examiner, only 9% of users say they intend to decrease their usage of Facebook ads in the coming years.
Advertisers see great potential in Facebook advertising as it is cost-effective and a very quick and effective way to reach potential customers. The site has more than one billion users worldwide. Unlike the traditional approach of paying to place ads on newspapers, magazines or television, advertisers only pay when people click on the advertisement. Users can also "Like" or share ads, which helps increase the chances of more people clicking on them.
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Facebook advertising offers a wide variety of options for companies looking to advertise. Companies can either choose to include their products and services in the advertisements themselves or they can choose to go with a third-party provider. Some companies opt to make use of the paid advertising service, while others choose to create their own advertisements. There are also those companies who simply rely on Facebook ads for ecommerce.
Since there is no limit to the number of times you can run an ad, you can reach out to more potential buyers with a single advertisement. This is very helpful to businesses that offer varied products and services. When using the Facebook ad platform for ecommerce, you'll be able to add product descriptions and pictures to the ads.
Since there are more options available to businesses in terms of the types of ads they can choose from, it is important to learn how the different types of ads will affect your overall campaign. In Facebook ads for ecommerce, text ads are among the most popular options. They can be displayed for a short period of time, allowing users to view your ads while doing other things. Aside from this, they are cost-effective and highly visible to the users.
Another option available in Facebook ads for ecommerce is image ads, which are displayed by default. This type of ad is more costly but is also one of the most prominent ones. In the ads you will be presented with a small animated image showing what the item or service looks like on the user's screen. This is highly effective because it instantly catches the interest of the audience.
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